The 2010 Baja California earthquake (also known as 2010 Easter earthquake, 2010 Sierra El Mayor earthquake, or 2010 El Mayor – Cucapah earthquake) was an earthquake of 7.2 magnitude on the moment magnitude scale. It started 26 kilometers (16 mi) south of Guadalupe Victoria, Baja California, Mexico, at a depth of 10 km (6.2 mi). It occurred at 3:40:41 pm Pacific Daylight Time (PDT) (22:40:41 UTC) on Easter Sunday, April 4, 2010, and it is said to have lasted about a minute and a half. The strongest shaking was felt in the ejido of Alberto Oviedo Mota, municipality of Mexicali, at Mercalli intensity scale VIII (Severe). In Mexicali, Calexico and Guadalupe Victoria it rated VII (Very Strong), while in Ensenada and Tijuana it measured VI (Strong). Most of the damage in this earthquake occurred in the twin cities of Mexicali and Calexico on the Mexico–United States border.