Aeolian Hall located at 135-137 New Bond Street, began life as the Grosvenor Gallery, being built by Sir Coutts Lindsay in 1876, an accomplished amateur artist, with a predeliction for the aesthetic movement, for which he was held up to some ridicule. In 1883, he decided to light his gallery with electricity. An outhouse became a substation, and equipment was installed in the basement, which upset some of the neighbours, and caused others to buy electricity from him. Thus began the system of electrical distribution in use today, but the threat of fire ended these activities, and by 1890, Lindsay was forced to sell out to the Grosvenor Club. By 1903 the whole building was taken over by the Orchestrelle Company of New York (the Aeolian Company).