The Communication University of China (CUC) (Simplified Chinese: 中国传媒大学 pinyin: zhōngguó chuánméi dàxué) is a public university in Beijing, China. Formerly known as the Beijing Broadcasting Institute (BBI) (Simplified Chinese: 北京广播学院, pinyin: běijīng guǎngbō xuéyuàn) it is one of the Project 211 and 985 platform key universities directly administered by the Ministry of Education of the People's Republic of China.The predecessor of the school was a training center for technicians of the Central Broadcasting Bureau that was founded in 1954. In April of 1959, the school was upgraded to the Beijing Broadcasting Institute approved by the State Council.