Turnhout (Dutch pronunciation: [ˈtʏrnɦʌu̯t]) is a Belgian municipality located in the Flemish province of Antwerp. The municipality comprises only the city of Turnhout proper. On January 1, 2010, Turnhout had a total population of 40,763. The total area is 56.06 km² which gives a population density of 710 inhabitants per km². Turnhout is known for its playing card industry, as it houses the head office of the world's largest manufacturer of playing cards, Cartamundi. Turnhout is also the capital of the administrative district with the same name. The Turnhout city council often promotes the city as "the capital of the Kempen area".