Scentsy is a Meridian, Idaho-based candle warmer company that was founded in Salt Lake City in 2003. Its products are sold utilizing a multi-level, direct selling structure while using the party plan model for marketing. The company refers to its multi-level sales force as consultants. In addition to candle warmers and scented wax, Scentsy also sells bath products, cosmetics, laundry items, and similar products.