WXOW is the ABC-affiliated television station for Western Wisconsin that is licensed to La Crosse. It broadcasts a high definition digital signal on UHF channel 48 (or virtual channel 19.1 via PSIP) from a transmitter at its studios on County Highway 25 in La Crescent, Minnesota. Syndicated programming on WXOW includes Who Wants to Be a Millionaire, The Doctors,Inside Edition Dr. Phil, and Rachel Ray Live!