WVIB (100.1 FM, "V100") is a radio station broadcasting an urban AC format fed via satellite from Cumulus Media Networks (known as "The Touch" or "Today's R&B and Old School"). The station is licensed to Holton, Michigan and serves the Muskegon market. It can be heard as far south as Allendale, Michigan, as far east as Lakeview, Michigan, and as far north as Ludington, Michigan.