WIS, virtual and VHF digital channel 10, is an NBC-affiliated television station located in Columbia, South Carolina, United States. The station is owned by Raycom Media. WIS maintains studio facilities located on Bull and Gervais Streets (U.S. 1 and 378) in downtown Columbia, and its transmitter is located on Rush Road (southeast of I-20) in rural southwestern Kershaw County, outside Lugoff.