The Lady Lever Art Gallery was opened in 1922 by Princess Beatrice who was the youngest daughter of Queen Victoria; the museum was founded and built by the industrialist and philanthropist Lord Leverhulme. The museum is a significant surviving example of late Victorian and Edwardian taste and is still the only major public urban gallery built by its founder to house the collection that the owner had assembled for it. The Lady Lever Art Gallery is set in the garden village of Port Sunlight. It houses major collections of fine and decorative art, along with many of the world famous Pre-Raphaelite artworks and Chinese ceramics and Wedgwood jasperware. The collections are an expression of Lord Leverhulme’s personal and favorite taste. He also mainly bought pictures which in his opinion would attract the housewives who were his main customers. He began collecting art in the late 19th century to use as advertising for the popular Sunlight Soap brand that helped to create his fortune therefore at this point he was collecting arts for business, but as he grew richer his collections began to expand, his confidence grew as well and had developed a taste for collecting. He mostly collected British art, he was also fascinated by Chinese art i.e. Chinese porcelain, Roman sculpture and Greek vases which he had chosen to collect to show the certain styles that had influenced British artists in the eighteenth and the nineteenth centuries. The Eighteenth century furniture found its way into his collection and can also be seen on display.