Spielwarenmesse International Toy Fair Nürnberg is the largest international trade fair for toys and games hold annually since 1949. Only trade visitors associated with the toy business, journalists and invited guests are admitted. Each year during the course of the event which is held for six days, about 2,700 exhibitors from about 60 countries present their products. In 2011, 79,000 trade visitors and purchasers came for the fair, 54% of them were international visitors.