Kericho is a Kenyan Town in Kericho County, located within the highlands west of the Kenyan Rift Valley. Kericho is home to Kenya's biggest water catchment area, the Mau Forest. With a high altitude and virtually daily rains, Kericho is the centre of Kenya's large tea industry, and its town square is even known as Chai Square (Chai is Hindi for Tea). Some of the largest tea companies including Unilever Kenya, James Finlay and Williamson are based here. It is also home to the popular Ketepa brand. Much of the tea is exported, with the UK being the largest market.